Politics is a man’s world. At least that’s the impression we get from television. The media give less airtime to women than to men in politics, and there are differences in the kinds of coverage that women and men receive.
The toolkit “Portraying Politics” sets out to analyse production patterns and professional routines that result in these genderbased differences. It challenges journalists and programme-makers to reflect on the way they currently do things, and to think creatively about new possibilities. The toolkit contends that fair gender portrayal is a professional criterion like any other – balance, diversity, clarity and so on. It also aims to demonstrate that when attention is paid to gender during the production process, the pay-off is richer and more innovative output that will appeal to a wider audience.