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[\/et_pb_text][et_pb_divider color=\u00a0\u00bb#f0aa00″ divider_weight=\u00a0\u00bb4px\u00a0\u00bb disabled_on=\u00a0\u00bbon|on|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.6.6″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb40px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb||10px|\u00a0\u00bb animation_style=\u00a0\u00bbzoom\u00a0\u00bb animation_direction=\u00a0\u00bbleft\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.6.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb]<\/p>\n
En 2021, 56,8% des r\u00e9pondant.e.s en consomment, en partie de mani\u00e8re combin\u00e9e \u00e0 la t\u00e9l\u00e9vision. (Slide 1)<\/p>\n
Ils \u00e9taient 53,4% en 2019, de sorte qu\u2019on rel\u00e8ve une augmentation de +3,4% (Slide 2). En outre, en 2021, 21,5% des personnes regardent de la vid\u00e9o \u00e0 la demande uniquement (contre 19% en 2019, c\u2019est-\u00e0-dire une augmentation de +2,5%). (Slide 3)<\/p>\n
Malgr\u00e9 ce caract\u00e8re incontournable, le visionnage quotidien de la vid\u00e9o \u00e0 la demande chez soi reste moins fr\u00e9quent que celui de la t\u00e9l\u00e9vision, qui est regard\u00e9e quotidiennement par 84,2% de ses consommateur.trice.s (contre 43,8% pour la VOD payante et 39,6% pour la VOD gratuite<\/span><\/a>). (Slide 4) Sur la p\u00e9riode de 2019 \u00e0 2021, le visionnage quotidien de VOD payante chez soi a augment\u00e9 de +8%.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.6.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#F1F1F1″ custom_padding=\u00a0\u00bb25px|25px|25px|25px|false|false\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset3″][et_pb_text admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.6.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_enable_color=\u00a0\u00bboff\u00a0\u00bb]<\/p>\n