{"id":1200,"date":"2022-11-08T15:32:22","date_gmt":"2022-11-08T14:32:22","guid":{"rendered":"https:\/\/www.csa.be\/map\/?page_id=1200"},"modified":"2022-11-17T12:38:52","modified_gmt":"2022-11-17T11:38:52","slug":"map-2022-loffre-des-distributeurs-largement-connue","status":"publish","type":"page","link":"https:\/\/www.csa.be\/map\/map-2022-accueil\/map-2022-loffre-des-distributeurs-largement-connue\/","title":{"rendered":"MAP 2022 &#8211; L\u2019offre des distributeurs largement connue"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb custom_css_main_element=\u00a0\u00bbmin-height:100vh \u00ab\u00a0][et_pb_row column_structure=\u00a0\u00bb2_5,3_5&Prime; _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.6.6&Prime; text_font=\u00a0\u00bbVarela Round||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#ef7d00&Prime; header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#ef7d00&Prime; header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ef7d00&Prime; header_2_font_size=\u00a0\u00bb36px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb custom_margin=\u00a0\u00bb||20px|\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb10%\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb header_font_size__hover=\u00a0\u00bb30px\u00a0\u00bb header_font_size__hover_enabled=\u00a0\u00bb30px\u00a0\u00bb header_letter_spacing__hover=\u00a0\u00bb0px\u00a0\u00bb header_letter_spacing__hover_enabled=\u00a0\u00bb0px\u00a0\u00bb header_text_shadow_style__hover=\u00a0\u00bbnone\u00a0\u00bb header_text_shadow_style__hover_enabled=\u00a0\u00bbnone\u00a0\u00bb header_text_shadow_color__hover=\u00a0\u00bbrgba(0,0,0,0.4)\u00a0\u00bb header_text_shadow_color__hover_enabled=\u00a0\u00bbrgba(0,0,0,0.4)\u00a0\u00bb]<\/p>\n<h2><strong>L\u2019offre des distributeurs largement connue et consomm\u00e9e en FWB<\/strong>.<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=\u00a0\u00bb#f0aa00&Prime; divider_weight=\u00a0\u00bb4px\u00a0\u00bb disabled_on=\u00a0\u00bbon|on|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.6.6&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb40px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb||10px|\u00a0\u00bb animation_style=\u00a0\u00bbzoom\u00a0\u00bb animation_direction=\u00a0\u00bbleft\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb]<\/p>\n<p><strong>Utilisation:<\/strong><\/p>\n<p style=\"text-align: justify;\">66,4% des r\u00e9pondant.e.s consomment r\u00e9guli\u00e8rement l\u2019offre des acteurs locaux. Ceux-ci (tels les t\u00e9l\u00e9distributeurs et la RTBF) proposent des offres de VOD qui entrent en concurrence avec les offres des acteurs internationaux (YouTube, Netflix, Facebook, etc.).<\/p>\n<p style=\"text-align: justify;\">Les cinq services de VOD les plus utilis\u00e9s <em>(Graph. 1)<\/em> sont presque identiques aux cinq services les plus connus(voir ci-dessous). RTBF Auvio int\u00e8gre ce classement. On y retrouve en effet\u00a0:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Netflix (utilis\u00e9 par 75,7% des r\u00e9pondant.e.s)\u00a0;<\/li>\n<li>Youtube (74,6%)\u00a0;<\/li>\n<li>Facebook (71,9%)\u00a0;<\/li>\n<li>les offres des distributeurs (66,4%)\u00a0;<\/li>\n<li>RTBF Auvio (56%).<\/li>\n<\/ul>\n<p>Les offres des t\u00e9l\u00e9distributeurs ainsi que RTBF Auvio se maintiennent, entre 2019 et 2021, parmi les cinq offres VOD les plus utilis\u00e9es en Belgique francophone, sachant que les offres des t\u00e9l\u00e9distributeurs connaissent une augmentation de +5,7% (60,7% en 2019 pour 66,4% en 2021).<\/p>\n<p style=\"text-align: justify;\"><strong>Notori\u00e9t\u00e9:<\/strong><\/p>\n<p style=\"text-align: justify;\">En 2021, les offres des t\u00e9l\u00e9distributeurs font leur entr\u00e9e dans le top 5 de notori\u00e9t\u00e9 aupr\u00e8s du grand public avec une hausse de +3,6% (76,1% en 2019, 79,7% en 2021). <em>(Graph. 2)<\/em><\/p>\n<p style=\"text-align: justify;\">Disney+ et TikTok, qui n\u2019\u00e9taient pas repris dans le questionnaire de 2019, font une perc\u00e9e impressionnante puisqu\u2019ils sont aujourd\u2019hui connus respectivement par 71,2% et 73,6% des r\u00e9pondant.e.s.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#F1F1F1&Prime; custom_padding=\u00a0\u00bb25px|25px|25px|25px|false|false\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset3&Prime;][et_pb_text admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_enable_color=\u00a0\u00bboff\u00a0\u00bb]<\/p>\n<div class=\"infogram-embed\" data-id=\"7ea76056-26e0-4b3d-9f46-96f41a464ebc\" data-type=\"interactive\" data-title=\"MAP 2022-3 (long vertical)\"><\/div>\n<p><script>!function(e,i,n,s){var t=\"InfogramEmbeds\",d=e.getElementsByTagName(\"script\")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement(\"script\");o.async=1,o.id=n,o.src=\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\",d.parentNode.insertBefore(o,d)}}(document,0,\"infogram-async\");<\/script>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.csa.be\/map\/wp-content\/uploads\/sites\/6\/2022\/11\/homme_canap_fleche.png\u00a0\u00bb title_text=\u00a0\u00bbhomme_canap_fleche\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb46%\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019offre des distributeurs largement connue et consomm\u00e9e en FWB.Utilisation: 66,4% des r\u00e9pondant.e.s consomment r\u00e9guli\u00e8rement l\u2019offre des acteurs locaux. Ceux-ci (tels les t\u00e9l\u00e9distributeurs et la RTBF) proposent des offres de VOD qui entrent en concurrence avec les offres des acteurs internationaux (YouTube, Netflix, Facebook, etc.). Les cinq services de VOD les plus utilis\u00e9s (Graph. 1) sont [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":1100,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1200","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.csa.be\/map\/wp-json\/wp\/v2\/pages\/1200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.csa.be\/map\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.csa.be\/map\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.csa.be\/map\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.csa.be\/map\/wp-json\/wp\/v2\/comments?post=1200"}],"version-history":[{"count":8,"href":"https:\/\/www.csa.be\/map\/wp-json\/wp\/v2\/pages\/1200\/revisions"}],"predecessor-version":[{"id":1516,"href":"https:\/\/www.csa.be\/map\/wp-json\/wp\/v2\/pages\/1200\/revisions\/1516"}],"up":[{"embeddable":true,"href":"https:\/\/www.csa.be\/map\/wp-json\/wp\/v2\/pages\/1100"}],"wp:attachment":[{"href":"https:\/\/www.csa.be\/map\/wp-json\/wp\/v2\/media?parent=1200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}