{"id":1263,"date":"2022-11-09T09:07:19","date_gmt":"2022-11-09T08:07:19","guid":{"rendered":"https:\/\/www.csa.be\/map\/?page_id=1263"},"modified":"2022-11-16T20:12:38","modified_gmt":"2022-11-16T19:12:38","slug":"map-2022-tv-et-vod-considerees-comme-complementaires","status":"publish","type":"page","link":"https:\/\/www.csa.be\/map\/map-2022-accueil\/map-2022-tv-et-vod-considerees-comme-complementaires\/","title":{"rendered":"MAP 2022 &#8211; TV et VOD consid\u00e9r\u00e9es comme compl\u00e9mentaires"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb custom_css_main_element=\u00a0\u00bbmin-height:100vh \u00ab\u00a0][et_pb_row column_structure=\u00a0\u00bb2_5,3_5&Prime; _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5&Prime; _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.6.6&Prime; text_font=\u00a0\u00bbVarela Round||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#ef7d00&Prime; header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#ef7d00&Prime; header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#ef7d00&Prime; header_2_font_size=\u00a0\u00bb36px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb custom_margin=\u00a0\u00bb||20px|\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb10%\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb header_font_size__hover=\u00a0\u00bb30px\u00a0\u00bb header_font_size__hover_enabled=\u00a0\u00bb30px\u00a0\u00bb header_letter_spacing__hover=\u00a0\u00bb0px\u00a0\u00bb header_letter_spacing__hover_enabled=\u00a0\u00bb0px\u00a0\u00bb header_text_shadow_style__hover=\u00a0\u00bbnone\u00a0\u00bb header_text_shadow_style__hover_enabled=\u00a0\u00bbnone\u00a0\u00bb header_text_shadow_color__hover=\u00a0\u00bbrgba(0,0,0,0.4)\u00a0\u00bb header_text_shadow_color__hover_enabled=\u00a0\u00bbrgba(0,0,0,0.4)\u00a0\u00bb]<\/p>\n<h2><strong>TV et VOD consid\u00e9r\u00e9es comme compl\u00e9mentaire<\/strong>s<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=\u00a0\u00bb#f0aa00&Prime; divider_weight=\u00a0\u00bb4px\u00a0\u00bb disabled_on=\u00a0\u00bbon|on|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.6.6&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb40px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb||10px|\u00a0\u00bb animation_style=\u00a0\u00bbzoom\u00a0\u00bb animation_direction=\u00a0\u00bbleft\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb]<\/p>\n<p class=\"pf0\" style=\"text-align: justify;\"><span class=\"cf0\"> <\/span><span class=\"cf1\">Les \u00e9tudes MAP de 2020 et 2022 semblent confirmer une faible propension \u00e0 la substitution d\u2019un mode de consommation par un autre. <\/span><\/p>\n<p style=\"text-align: justify;\"><!--EndFragment -->Le manque d\u2019app\u00e9tence pour substituer, \u00e0 la t\u00e9l\u00e9vision, la vid\u00e9o \u00e0 la demande \u2013 et inversement \u2013 pourrait s\u2019expliquer par une propension des consommateur.trice.s \u00e0 associer certains types de contenus \u00e0 certains modes de consommation <em>(Graph. 1 et 2)<\/em>. Les r\u00e9pondant.e.s choisissent surtout:<\/p>\n<ul style=\"text-align: justify;\">\n<li>La t\u00e9l\u00e9vision pour tous les contenus d\u2019information (64,8%), pour des programmes sportifs (18,2%), pour consommer des \u00e9missions de jeu, de vari\u00e9t\u00e9 et de talk-show (15,1%) et pour l\u2019information service (m\u00e9t\u00e9o, info-trafic, etc.) (5,9%);<\/li>\n<li>La vid\u00e9o \u00e0 la demande payante pour les films (85,2%) et pour des s\u00e9ries et feuilletons (65,8%);<\/li>\n<li>La vid\u00e9o \u00e0 la demande gratuite pour des contenus humoristiques, insolites et <em>people<\/em> (16%), pour des tutoriels (10,9%), pour des contenus culturels (sorties et critiques de films, livres, concerts, etc.) (11%) et pour des contenus\u00a0<em>lifestyle<\/em>(d\u00e9coration, jardinage, cuisine, etc.) (5,6%).<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Les documentaires forment l\u2019exception, car ils sont assez largement consomm\u00e9s aussi bien en t\u00e9l\u00e9vision (37,6%) qu\u2019en VOD payante (36,7%) ou en VOD gratuite (36,1%).<\/p>\n<p style=\"text-align: justify;\">Afin d\u2019\u00e9valuer la compl\u00e9mentarit\u00e9 entre la t\u00e9l\u00e9vision et la vid\u00e9o \u00e0 la demande dans les pratiques de consommation, penchons nous sur les choix de modes de consommation en distinguant les individus qui consomment un mode uniquement, les deux, ou aucun. La t\u00e9l\u00e9vision seule s\u2019av\u00e8re le choix le plus fr\u00e9quent des r\u00e9pondant.e.s\u00a0: c\u2019est le cas pour 37% d\u2019entre eux.elles. La consommation combin\u00e9e de t\u00e9l\u00e9vision et de vid\u00e9o \u00e0 la demande arrive juste derri\u00e8re, pour 35,2% des individus. <span class=\"cf0\">21,5% des r\u00e9pondant.e.s optent quant \u00e0 elles pour la VOD uniquement et 6,3%\u00a0 ne consomment \u00ab\u00a0rien de tout \u00e7a\u00a0\u00bb.\u00a0Entre 2019 et 2021, la consommation de VOD uniquement augmente de +2,5% et l\u2019absence de consommation audiovisuelle connait un recul de -2,4%. Ces \u00e9volutions sont statistiquement significatives.<\/span><\/p>\n<p style=\"text-align: justify;\">Si l\u2019on int\u00e8gre ensuite la distinction entre VOD payante et VOD gratuite, on constate qu\u2019apr\u00e8s la consommation de t\u00e9l\u00e9vision uniquement, les combinaisons les plus consomm\u00e9es sont <em>(Graph. 3)<\/em>:<\/p>\n<ul style=\"text-align: justify;\">\n<li>la t\u00e9l\u00e9vision et la VOD gratuite (16,9%)\u00a0;<\/li>\n<li>le trio complet, compos\u00e9 de la t\u00e9l\u00e9vision, la VOD payante et la VOD gratuite (13,4%)\u00a0;<\/li>\n<li>la VOD gratuite uniquement (10,8%).<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5&Prime; _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#F1F1F1&Prime; custom_padding=\u00a0\u00bb25px|25px|25px|25px|false|false\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset3&Prime;][et_pb_text admin_label=\u00a0\u00bbTexte\u00a0\u00bb _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_enable_color=\u00a0\u00bboff\u00a0\u00bb]<\/p>\n<div class=\"infogram-embed\" data-id=\"2c3e6f95-996d-4dad-85b8-cd3d68656dd8\" data-type=\"interactive\" data-title=\"MAP 2022-6\"><\/div>\n<p><script>!function(e,i,n,s){var t=\"InfogramEmbeds\",d=e.getElementsByTagName(\"script\")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement(\"script\");o.async=1,o.id=n,o.src=\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\",d.parentNode.insertBefore(o,d)}}(document,0,\"infogram-async\");<\/script>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.csa.be\/map\/wp-content\/uploads\/sites\/6\/2022\/11\/supports_groupe.png\u00a0\u00bb title_text=\u00a0\u00bbsupports_groupe\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb30%\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TV et VOD consid\u00e9r\u00e9es comme compl\u00e9mentaires Les \u00e9tudes MAP de 2020 et 2022 semblent confirmer une faible propension \u00e0 la substitution d\u2019un mode de consommation par un autre. Le manque d\u2019app\u00e9tence pour substituer, \u00e0 la t\u00e9l\u00e9vision, la vid\u00e9o \u00e0 la demande \u2013 et inversement \u2013 pourrait s\u2019expliquer par une propension des consommateur.trice.s \u00e0 associer certains [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":1100,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1263","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.csa.be\/map\/wp-json\/wp\/v2\/pages\/1263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.csa.be\/map\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.csa.be\/map\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.csa.be\/map\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.csa.be\/map\/wp-json\/wp\/v2\/comments?post=1263"}],"version-history":[{"count":11,"href":"https:\/\/www.csa.be\/map\/wp-json\/wp\/v2\/pages\/1263\/revisions"}],"predecessor-version":[{"id":1487,"href":"https:\/\/www.csa.be\/map\/wp-json\/wp\/v2\/pages\/1263\/revisions\/1487"}],"up":[{"embeddable":true,"href":"https:\/\/www.csa.be\/map\/wp-json\/wp\/v2\/pages\/1100"}],"wp:attachment":[{"href":"https:\/\/www.csa.be\/map\/wp-json\/wp\/v2\/media?parent=1263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}