{"id":1296,"date":"2022-11-09T10:44:54","date_gmt":"2022-11-09T09:44:54","guid":{"rendered":"https:\/\/www.csa.be\/map\/?page_id=1296"},"modified":"2022-11-16T20:07:54","modified_gmt":"2022-11-16T19:07:54","slug":"map2-consommation-simultanee","status":"publish","type":"page","link":"https:\/\/www.csa.be\/map\/map-2022-accueil\/map2-consommation-simultanee\/","title":{"rendered":"MAP 2022 – Consommation simultan\u00e9e"},"content":{"rendered":"

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Plus de la moiti\u00e9 des r\u00e9pondant.e.s pratiquent une exposition (multi)m\u00e9dia simultan\u00e9e<\/strong><\/h2>\n

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Plus d\u2019un.e r\u00e9pondant.e sur deux (55,6%) d\u00e9clare pratiquer une forme d\u2019exposition (multi)m\u00e9dia simultan\u00e9e \u2013 soit l\u2019utilisation d\u2019un smartphone, d\u2019un ordinateur portable ou d\u2019une tablette pendant la consommation de t\u00e9l\u00e9vision, VOD payante ou gratuit.<\/p>\n

Par rapport \u00e0 2019, les pratiques d\u2019exposition (multi)m\u00e9dia simultan\u00e9e sont en augmentation statistiquement significative de +8%. Alors que, lors de la premi\u00e8re \u00e9tude MAP, une l\u00e9g\u00e8re minorit\u00e9 de r\u00e9pondant.e.s d\u00e9claraient utiliser un autre \u00e9quipement en parall\u00e8le de leur consommation audiovisuelle (47,6%), ils.elles sont maintenant une l\u00e9g\u00e8re majorit\u00e9 (55,6%) \u00e0 le faire<\/span>. (Slide 1 )<\/strong><\/p>\n

Concernant le type d\u2019exposition simultan\u00e9e, parmi les r\u00e9pondant.e.s qui pratiquent l’exposition (multi)m\u00e9dia simultan\u00e9e, sept r\u00e9pondant.e.s sur dix (69,5%) le font pendant qu\u2019ils.elles regardent la t\u00e9l\u00e9vision. C\u2019est, de loin, le mode de consommation pour lequel l\u2019exposition (multi)m\u00e9dia simultan\u00e9e est la plus r\u00e9pandue. Vient ensuite la vid\u00e9o \u00e0 la demande gratuite : parmi ces consommateur.trice.s, un.e r\u00e9pondant.e sur deux (49,8%) pratique l\u2019exposition (multi)m\u00e9dia simultan\u00e9e. Celle-ci ne concerne en revanche que moins d\u2019un.e r\u00e9pondant.e consommant de la vid\u00e9o \u00e0 la demande payante sur trois (28,9%). (Slide 2)<\/strong><\/p>\n

On s\u2019est \u00e9galement int\u00e9ress\u00e9 aux types d\u2019activit\u00e9s que les r\u00e9pondant.e.s r\u00e9alisent en parall\u00e8le \u00e0 leur consommation audiovisuelle, qu\u2019il s\u2019agisse de t\u00e9l\u00e9vision, de VOD payante ou de VOD gratuite, parmi les r\u00e9pondant.e.s qui pratiquent l\u2019exposition simultan\u00e9e, 27,4% effectuent une activit\u00e9 non li\u00e9e aux m\u00e9dias et 44,8% d\u00e9clarent utiliser leur smartphone pendant qu\u2019ils.elles regardent la t\u00e9l\u00e9vision (contre 39,4% en 2019, soit une augmentation de +5,4% entre 2019 et 2021). (Slide3)<\/strong><\/p>\n

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