{"id":568,"date":"2020-12-13T15:23:31","date_gmt":"2020-12-13T14:23:31","guid":{"rendered":"https:\/\/www.csa.be\/map\/?page_id=568"},"modified":"2020-12-15T10:07:37","modified_gmt":"2020-12-15T09:07:37","slug":"consommation-multimedia-simultanee-ou-non","status":"publish","type":"page","link":"https:\/\/www.csa.be\/map\/consommation-multimedia-simultanee-ou-non\/","title":{"rendered":"Consommation (multi)m\u00e9dia simultan\u00e9e ou non"},"content":{"rendered":"

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Consommation (multi)m\u00e9dia simultan\u00e9e ou non\u00a0: la r\u00e9alisation d\u2019activit\u00e9s (multi)m\u00e9dias en simultan\u00e9 est plus fr\u00e9quente pendant le visionnage de la t\u00e9l\u00e9vision que de la VOD<\/h2>\n

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52,4% des r\u00e9pondant.e.s ne pratiquent pas d\u2019activit\u00e9 (multi)m\u00e9dia simultan\u00e9ment \u00e0 leur consommation de t\u00e9l\u00e9vision, de VOD payante ou gratuite chez eux (ou d\u00e9clarent ne consommer des contenus audiovisuels qu\u2019en d\u00e9placement ou ailleurs, suite \u00e0 quoi la question de la simultan\u00e9it\u00e9 ne leur a pas \u00e9t\u00e9 pos\u00e9e). A l\u2019inverse, 47,6% pratiquent une activit\u00e9 (multi)m\u00e9dia simultan\u00e9ment \u00e0 leur consommation de t\u00e9l\u00e9vision, de VOD payante ou gratuite chez eux.elles. Les r\u00e9pondant.e.s qui ne pratiquent pas d\u2019activit\u00e9 (multi)m\u00e9dia simultan\u00e9ment \u00e0 leur consommation de t\u00e9l\u00e9vision, de VOD payante ou gratuite peuvent pratiquer une autre activit\u00e9 qu\u2019une activit\u00e9 m\u00e9dia en parall\u00e8le de cette consommation.<\/p>\n

La r\u00e9alisation d\u2019activit\u00e9s (multi)m\u00e9dias en simultan\u00e9 est plus fr\u00e9quente pendant le visionnage de la t\u00e9l\u00e9vision (34,7%), que de la VOD gratuite (22,3%) et a fortiori de la VOD payante (13,1%). Cette distribution de fr\u00e9quences pourrait s\u2019expliquer notamment par le fait que consommer de la vid\u00e9o \u00e0 la demande implique une d\u00e9marche plus \u00ab\u00a0active\u00a0\u00bb de choix d\u2019un programme au sein d\u2019un catalogue et une \u00e9coute plus \u00ab\u00a0attentive\u00a0\u00bb face \u00e0 un contenu que l\u2019on a cherch\u00e9, s\u00e9lectionn\u00e9 et, le cas \u00e9ch\u00e9ant, pay\u00e9. Un indicateur de ce niveau d\u2019attention et d\u2019activit\u00e9 accru est que la proportion d\u2019activit\u00e9s (multi)m\u00e9dias r\u00e9alis\u00e9es simultan\u00e9ment \u00e0 la consommation de VOD (gratuite mais surtout payante) est moindre qu\u2019en t\u00e9l\u00e9vision.<\/p>\n

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Non exposition simultan\u00e9e vs. type d’exposition(s)<\/h3>\n

Taux de r\u00e9ponse : 91,30%
<\/strong>Total : 2009<\/strong><\/h4>\n

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