{"id":574,"date":"2020-12-13T15:27:40","date_gmt":"2020-12-13T14:27:40","guid":{"rendered":"https:\/\/www.csa.be\/map\/?page_id=574"},"modified":"2020-12-14T23:33:18","modified_gmt":"2020-12-14T22:33:18","slug":"une-utilisation-croisee-des-modes-de-consommation-non-majoritaire","status":"publish","type":"page","link":"https:\/\/www.csa.be\/map\/une-utilisation-croisee-des-modes-de-consommation-non-majoritaire\/","title":{"rendered":"Une utilisation crois\u00e9e des modes de consommation non majoritaire"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb custom_css_main_element=\u00a0\u00bbmin-height:100vh \u00ab\u00a0][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.6.6&Prime; text_font=\u00a0\u00bbVarela Round||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#7c6eb0&Prime; header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#7272ff\u00a0\u00bb header_2_font_size=\u00a0\u00bb36px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb custom_margin=\u00a0\u00bb||20px|\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb10%\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb header_font_size__hover=\u00a0\u00bb30px\u00a0\u00bb header_font_size__hover_enabled=\u00a0\u00bb30px\u00a0\u00bb header_letter_spacing__hover=\u00a0\u00bb0px\u00a0\u00bb header_letter_spacing__hover_enabled=\u00a0\u00bb0px\u00a0\u00bb header_text_shadow_style__hover=\u00a0\u00bbnone\u00a0\u00bb header_text_shadow_style__hover_enabled=\u00a0\u00bbnone\u00a0\u00bb header_text_shadow_color__hover=\u00a0\u00bbrgba(0,0,0,0.4)\u00a0\u00bb header_text_shadow_color__hover_enabled=\u00a0\u00bbrgba(0,0,0,0.4)\u00a0\u00bb]<\/p>\n<h2 style=\"color:#7C6EB0 !important\">Une utilisation crois\u00e9e des modes de consommation non majoritaire<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=\u00a0\u00bb#64C2C8&Prime; divider_weight=\u00a0\u00bb4px\u00a0\u00bb disabled_on=\u00a0\u00bbon|on|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.6.6&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb40px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb||10px|\u00a0\u00bb animation_style=\u00a0\u00bbzoom\u00a0\u00bb animation_direction=\u00a0\u00bbleft\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb]<\/p>\n<p style=\"text-align: justify;\">Concernant la compl\u00e9mentarit\u00e9 des modes de consommation, il est int\u00e9ressant de relever que la consommation unique des contenus audiovisuels accessibles \u00e0 une heure d\u00e9termin\u00e9e via une grille fixe de programmes (t\u00e9l\u00e9vision) est le mode de consommation majoritaire. La consommation crois\u00e9e de ce mode de consommation avec la consommation unique des contenus audiovisuels accessibles lorsque les r\u00e9pondant.e.s le souhaitent (vid\u00e9o \u00e0 la demande) arrive en second lieu.<\/p>\n<p style=\"text-align: justify;\">La consommation crois\u00e9e pr\u00e9f\u00e9r\u00e9e des r\u00e9pondant.e.s est compos\u00e9e de t\u00e9l\u00e9vision et de VOD gratuite, devant la combinaison de la t\u00e9l\u00e9vision, de la VOD gratuite et de la VOD payante.<\/p>\n<p style=\"text-align: justify;\">38% des r\u00e9pondant.e.s d\u00e9clarent consommer uniquement des contenus audiovisuels accessibles \u00e0 une heure d\u00e9termin\u00e9e via une grille fixe de programmes (t\u00e9l\u00e9vision). En revanche, ils.elles ne sont que 19% \u00e0 consommer uniquement des contenus audiovisuels accessibles lorsqu\u2019ils.elles le souhaitent (vid\u00e9o \u00e0 la demande). La consommation crois\u00e9e de ces deux modes de consommation est pratiqu\u00e9e par 34,4% des r\u00e9pondant.e.s.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#F1F1F1&Prime; custom_padding=\u00a0\u00bb25px|25px|25px|25px|false|false\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset3&Prime;][et_pb_text _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb]<\/p>\n<h3>Type de m\u00e9dias consomm\u00e9s<\/h3>\n<h4><strong>Taux de r\u00e9ponse : 100%<br \/><\/strong><strong>Total : 2200<\/strong><\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_enable_color=\u00a0\u00bboff\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb]<\/p>\n<div class=\"infogram-embed\" data-id=\"ba1f8cc7-701a-4273-923d-f83c89df2d08\" data-type=\"interactive\" data-title=\"MAP-7\"><\/div>\n<p><script>!function(e,i,n,s){var t=\"InfogramEmbeds\",d=e.getElementsByTagName(\"script\")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement(\"script\");o.async=1,o.id=n,o.src=\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\",d.parentNode.insertBefore(o,d)}}(document,0,\"infogram-async\");<\/script>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\"><strong>Choix des modes de consommation utilis\u00e9s<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#F1F1F1&Prime; custom_padding=\u00a0\u00bb25px|25px|25px|25px|false|false\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset3&Prime;][et_pb_text _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<h3>Consommation globale de contenus audiovisuels<\/h3>\n<h4><strong>Taux de r\u00e9ponse : 100%<br \/><\/strong><strong>Total : 2200<\/strong><\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_enable_color=\u00a0\u00bboff\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<div class=\"infogram-embed\" data-id=\"ad1a8220-73db-4255-a66c-80e24bc57b55\" data-type=\"interactive\" data-title=\"MAP-p10-1\"><\/div>\n<p><script>!function(e,i,n,s){var t=\"InfogramEmbeds\",d=e.getElementsByTagName(\"script\")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement(\"script\");o.async=1,o.id=n,o.src=\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\",d.parentNode.insertBefore(o,d)}}(document,0,\"infogram-async\");<\/script>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p style=\"text-align: center;\"><strong>Consommation crois\u00e9e des modes de consommation<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_divider _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb10px||10px||false|false\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb]<\/p>\n<p style=\"text-align: justify;\">La consommation crois\u00e9e pr\u00e9f\u00e9r\u00e9e des r\u00e9pondant.e.s est compos\u00e9e de t\u00e9l\u00e9vision et de VOD gratuite avec 16,7%. Ils.elles sont 12,6% \u00e0 combiner les trois modes de consommation. Les r\u00e9pondant.e.s qui ne consomment que de la VOD payante et gratuite sont 6,5% alors que ceux et celles qui consomment de la TV et de la VOD payante sont 5%.<\/p>\n<p style=\"text-align: justify;\">2,3% des r\u00e9pondant.e.s se contentent uniquement de la vid\u00e9o \u00e0 la demande payante. En revanche, ils.elles sont 10,2% % \u00e0 se contenter uniquement de la vid\u00e9o \u00e0 la demande gratuite.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_divider _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb10px||10px||false|false\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb]<\/p>\n<p style=\"text-align: justify;\">Parmi les consommateur.trice.s de VOD, ils.elles sont 50,6% \u00e0 se contenter de la VOD gratuite, 13,7% \u00e0 se contenter de la VOD payante et 35,7% \u00e0 consommer les deux.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#F1F1F1&Prime; custom_padding=\u00a0\u00bb25px|25px|25px|25px|false|false\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset3&Prime;][et_pb_text _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<h3>Types de VOD regard\u00e9s <\/h3>\n<h4><strong>Taux de r\u00e9ponse : 53,5%<br \/>\n<\/strong><strong>Total : 1176<\/strong><\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_enable_color=\u00a0\u00bboff\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<div class=\"infogram-embed\" data-id=\"3a0c5cf2-d93a-4d5a-a12f-4007e0a7effe\" data-type=\"interactive\" data-title=\"MAP-p10-2\"><\/div>\n<p><script>!function(e,i,n,s){var t=\"InfogramEmbeds\",d=e.getElementsByTagName(\"script\")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement(\"script\");o.async=1,o.id=n,o.src=\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\",d.parentNode.insertBefore(o,d)}}(document,0,\"infogram-async\");<\/script>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p style=\"text-align: center;\"><strong>Types de VOD regard\u00e9s<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une utilisation crois\u00e9e des modes de consommation non majoritaireConcernant la compl\u00e9mentarit\u00e9 des modes de consommation, il est int\u00e9ressant de relever que la consommation unique des contenus audiovisuels accessibles \u00e0 une heure d\u00e9termin\u00e9e via une grille fixe de programmes (t\u00e9l\u00e9vision) est le mode de consommation majoritaire. La consommation crois\u00e9e de ce mode de consommation avec la [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-574","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.csa.be\/map\/wp-json\/wp\/v2\/pages\/574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.csa.be\/map\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.csa.be\/map\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.csa.be\/map\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.csa.be\/map\/wp-json\/wp\/v2\/comments?post=574"}],"version-history":[{"count":7,"href":"https:\/\/www.csa.be\/map\/wp-json\/wp\/v2\/pages\/574\/revisions"}],"predecessor-version":[{"id":904,"href":"https:\/\/www.csa.be\/map\/wp-json\/wp\/v2\/pages\/574\/revisions\/904"}],"wp:attachment":[{"href":"https:\/\/www.csa.be\/map\/wp-json\/wp\/v2\/media?parent=574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}