{"id":586,"date":"2020-12-13T15:45:26","date_gmt":"2020-12-13T14:45:26","guid":{"rendered":"https:\/\/www.csa.be\/map\/?page_id=586"},"modified":"2020-12-15T00:04:30","modified_gmt":"2020-12-14T23:04:30","slug":"video-a-la-demande-un-mode-de-consommation-interchangeable","status":"publish","type":"page","link":"https:\/\/www.csa.be\/map\/video-a-la-demande-un-mode-de-consommation-interchangeable\/","title":{"rendered":"Vid\u00e9o \u00e0 la demande : un mode de consommation interchangeable ?"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb custom_css_main_element=\u00a0\u00bbmin-height:100vh \u00ab\u00a0][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.6.6&Prime; text_font=\u00a0\u00bbVarela Round||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#7c6eb0&Prime; header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_2_font=\u00a0\u00bb|700|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#7272ff\u00a0\u00bb header_2_font_size=\u00a0\u00bb36px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.3em\u00a0\u00bb custom_margin=\u00a0\u00bb||20px|\u00a0\u00bb animation_style=\u00a0\u00bbslide\u00a0\u00bb animation_direction=\u00a0\u00bbbottom\u00a0\u00bb animation_intensity_slide=\u00a0\u00bb10%\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb header_font_size__hover=\u00a0\u00bb30px\u00a0\u00bb header_font_size__hover_enabled=\u00a0\u00bb30px\u00a0\u00bb header_letter_spacing__hover=\u00a0\u00bb0px\u00a0\u00bb header_letter_spacing__hover_enabled=\u00a0\u00bb0px\u00a0\u00bb header_text_shadow_style__hover=\u00a0\u00bbnone\u00a0\u00bb header_text_shadow_style__hover_enabled=\u00a0\u00bbnone\u00a0\u00bb header_text_shadow_color__hover=\u00a0\u00bbrgba(0,0,0,0.4)\u00a0\u00bb header_text_shadow_color__hover_enabled=\u00a0\u00bbrgba(0,0,0,0.4)\u00a0\u00bb]<\/p>\n<h2 style=\"color:#7C6EB0 !important\">Vid\u00e9o \u00e0 la demande : un mode de consommation interchangeable ?<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=\u00a0\u00bb#64C2C8&Prime; divider_weight=\u00a0\u00bb4px\u00a0\u00bb disabled_on=\u00a0\u00bbon|on|off\u00a0\u00bb _builder_version=\u00a0\u00bb4.6.6&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb max_width=\u00a0\u00bb40px\u00a0\u00bb module_alignment=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb||10px|\u00a0\u00bb animation_style=\u00a0\u00bbzoom\u00a0\u00bb animation_direction=\u00a0\u00bbleft\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb]<\/p>\n<p style=\"text-align: justify;\">28,5% des consommateur.trice.s de la vid\u00e9o \u00e0 la demande payante envisageraient, certainement ou probablement, d\u2019arr\u00eater de la regarder. En revanche, ils.elles sont 71,5% \u00e0 ne, certainement ou probablement, pas envisager d\u2019arr\u00eater de regarder la vid\u00e9o \u00e0 la demande.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#F1F1F1&Prime; custom_padding=\u00a0\u00bb25px|25px|25px|25px|false|false\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset3&Prime;][et_pb_text _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb]<\/p>\n<h3>Envisageriez-vous d&rsquo;arr\u00eater de regarder la vid\u00e9o \u00e0 la demande (VOD) payante chez vous ?<\/h3>\n<h4><strong>Taux de r\u00e9ponse : 98,9%<br \/><\/strong><strong>Total : 569<\/strong><\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_enable_color=\u00a0\u00bboff\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb]<\/p>\n<div class=\"infogram-embed\" data-id=\"af16accf-4f43-4537-8d6b-35e732d23efd\" data-type=\"interactive\" data-title=\"MAP-69\"><\/div>\n<p><script>!function(e,i,n,s){var t=\"InfogramEmbeds\",d=e.getElementsByTagName(\"script\")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement(\"script\");o.async=1,o.id=n,o.src=\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\",d.parentNode.insertBefore(o,d)}}(document,0,\"infogram-async\");<\/script>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\"><strong>Volont\u00e9 d\u2019arr\u00eater de consommer de la VOD payante<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#F1F1F1&Prime; custom_padding=\u00a0\u00bb25px|25px|25px|25px|false|false\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset3&Prime;][et_pb_text _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb]<\/p>\n<h3>Pourquoi envisageriez-vous d&rsquo;arr\u00eater de regarder la vid\u00e9o \u00e0 la demande (VOD) payante ?<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_enable_color=\u00a0\u00bboff\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb]<\/p>\n<div class=\"infogram-embed\" data-id=\"3f086394-5552-463e-9810-0170bd9e5d24\" data-type=\"interactive\" data-title=\"MAP-70\"><\/div>\n<p><script>!function(e,i,n,s){var t=\"InfogramEmbeds\",d=e.getElementsByTagName(\"script\")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement(\"script\");o.async=1,o.id=n,o.src=\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\",d.parentNode.insertBefore(o,d)}}(document,0,\"infogram-async\");<\/script>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\"><strong>Raisons invoqu\u00e9es pour envisager d\u2019arr\u00eater de consommer de la VOD payante<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_divider _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb10px||10px||false|false\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb]<\/p>\n<p style=\"text-align: justify;\">La principale raison \u00e9voqu\u00e9e par les consommateur.trice.s qui envisageraient probablement ou certainement d\u2019arr\u00eater de regarder la vid\u00e9o \u00e0 la demande est le prix de l\u2019abonnement trop \u00e9lev\u00e9, \u00e0 64,7%. La raison relative \u00e0 l\u2019offre suffisante par ailleurs arrive en deuxi\u00e8me position avec 25,2%. Il est int\u00e9ressant de relever que le manque d\u2019int\u00e9r\u00eat pour les contenus n\u2019arrive qu\u2019en troisi\u00e8me position avec 20,3%.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_divider _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb10px||10px||false|false\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb]<\/p>\n<p style=\"text-align: justify;\">60,4% de celles et ceux qui sont pr\u00eat.e.s \u00e0 arr\u00eater de regarder des vid\u00e9os \u00e0 la demande payantes se tourneraient vers des vid\u00e9os \u00e0 la demande gratuites (Tableau 86). Ils.elles seraient 44,8% \u00e0 se tourner vers des offres de t\u00e9l\u00e9vision. Ils.elles sont par ailleurs tr\u00e8s peu nombreux.euses \u00e0 envisager l\u2019arr\u00eat complet de la consommation de contenus audiovisuels (8,9%).<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#F1F1F1&Prime; custom_padding=\u00a0\u00bb25px|25px|25px|25px|false|false\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset3&Prime;][et_pb_text _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<h3>Dans ce cas, vers quel type(s) de m\u00e9dia(s) audiovisuel(s) vous tourneriez-vous ?<\/h3>\n<h4><strong>Taux de r\u00e9ponse : 98,5%<br \/><\/strong><strong>Total : 160<\/strong><\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_enable_color=\u00a0\u00bboff\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<div class=\"infogram-embed\" data-id=\"88533e0f-6ae5-4575-86b1-a87a93519be7\" data-type=\"interactive\" data-title=\"MAP-71\"><\/div>\n<p><script>!function(e,i,n,s){var t=\"InfogramEmbeds\",d=e.getElementsByTagName(\"script\")[0];if(window[t]&&window[t].initialized)window[t].process&&window[t].process();else if(!e.getElementById(n)){var o=e.createElement(\"script\");o.async=1,o.id=n,o.src=\"https:\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\",d.parentNode.insertBefore(o,d)}}(document,0,\"infogram-async\");<\/script>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.6.6&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p style=\"text-align: center;\"><strong>Remplacement de la VOD payante par un autre mode de consommation<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vid\u00e9o \u00e0 la demande : un mode de consommation interchangeable ?28,5% des consommateur.trice.s de la vid\u00e9o \u00e0 la demande payante envisageraient, certainement ou probablement, d\u2019arr\u00eater de la regarder. En revanche, ils.elles sont 71,5% \u00e0 ne, certainement ou probablement, pas envisager d\u2019arr\u00eater de regarder la vid\u00e9o \u00e0 la demande.Envisageriez-vous d&rsquo;arr\u00eater de regarder la vid\u00e9o \u00e0 la [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-586","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.csa.be\/map\/wp-json\/wp\/v2\/pages\/586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.csa.be\/map\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.csa.be\/map\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.csa.be\/map\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.csa.be\/map\/wp-json\/wp\/v2\/comments?post=586"}],"version-history":[{"count":11,"href":"https:\/\/www.csa.be\/map\/wp-json\/wp\/v2\/pages\/586\/revisions"}],"predecessor-version":[{"id":928,"href":"https:\/\/www.csa.be\/map\/wp-json\/wp\/v2\/pages\/586\/revisions\/928"}],"wp:attachment":[{"href":"https:\/\/www.csa.be\/map\/wp-json\/wp\/v2\/media?parent=586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}