{"id":592,"date":"2020-12-13T15:54:34","date_gmt":"2020-12-13T14:54:34","guid":{"rendered":"https:\/\/www.csa.be\/map\/?page_id=592"},"modified":"2020-12-14T17:14:34","modified_gmt":"2020-12-14T16:14:34","slug":"qui-envisage-de-remplacer-la-television-par-de-la-video-a-la-demande-payante","status":"publish","type":"page","link":"https:\/\/www.csa.be\/map\/qui-envisage-de-remplacer-la-television-par-de-la-video-a-la-demande-payante\/","title":{"rendered":"Qui envisage de remplacer la t\u00e9l\u00e9vision par de la vid\u00e9o \u00e0 la demande payante ?"},"content":{"rendered":"

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Qui envisage de remplacer la t\u00e9l\u00e9vision par de la vid\u00e9o \u00e0 la demande payante ?<\/h2>\n

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Le profil-type :<\/strong><\/span><\/h3>\n

<\/strong><\/span><\/p>\n

    \n
  • c\u2019est un homme ou une femme ;<\/li>\n
  • dans la tranche d\u2019\u00e2ge 20-39 ans ;<\/li>\n
  • qui poss\u00e8de un haut niveau de dipl\u00f4me et est actif professionnellement ;<\/li>\n
  • vit dans un m\u00e9nage avec de jeunes enfants et un revenu mensuel net de plus de 3500 euros ;<\/li>\n
  • vit dans un m\u00e9nage dont le niveau de d\u00e9tention d\u2019appareils connect\u00e9s est \u00e9lev\u00e9 ;<\/li>\n
  • dispose d\u2019une sensibilit\u00e9 globale au prix moyenne ;<\/li>\n
  • dispose d\u2019une familiarit\u00e9 subjective \u00e0 la technologie \u00e9lev\u00e9e mais d\u2019une familiarit\u00e9<\/li>\n<\/ul>\n

    <\/strong><\/span><\/p>\n

    <\/strong><\/span><\/p>\n

    Ceux <\/strong>qui correspondent \u00e0 ce profil <\/strong>\u00a0:<\/strong><\/span><\/h3>\n

    <\/strong><\/span><\/p>\n

    <\/strong><\/span><\/p>\n

      \n
    • d\u00e9montrent peu d\u2019int\u00e9r\u00eat pour les contenus t\u00e9l\u00e9vis\u00e9s ;<\/li>\n
    • n\u2019estiment pas la possibilit\u00e9 de les retrouver gratuitement en VOD tr\u00e8s int\u00e9ressante ;<\/li>\n
    • estiment que le choix de contenus disponibles en VOD payante est plus important et mieux adapt\u00e9 \u00e0 leurs attentes ;<\/li>\n
    • ont pris l\u2019habitude d\u2019aller directement chercher du contenu sur les plateformes de VOD payantes populaires et consomment principalement les exclusivit\u00e9s produites par celles-ci ;<\/li>\n
    • estiment que le co\u00fbt de la VOD payante est raisonnable ;<\/li>\n
    • soulignent \u00e9galement la facilit\u00e9 d\u2019utilisation et la s\u00e9curit\u00e9 ressentie, ainsi que l\u2019absence de publicit\u00e9s ;<\/li>\n
    • disent pr\u00e9f\u00e9rer la flexibilit\u00e9 et la ma\u00eetrise de la consommation permise par les plateformes et leurs fonctionnalit\u00e9s ;<\/li>\n
    • consid\u00e8rent que ce mode favorise une consommation audiovisuelle raisonn\u00e9e et permet d\u2019en limiter l\u2019aspect addictif.<\/li>\n<\/ul>\n

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      Qui envisage de remplacer la t\u00e9l\u00e9vision par de la vid\u00e9o \u00e0 la demande payante ?Le profil-type : c\u2019est un homme ou une femme ; dans la tranche d\u2019\u00e2ge 20-39 ans ; qui poss\u00e8de un haut niveau de dipl\u00f4me et est actif professionnellement ; vit dans un m\u00e9nage avec de jeunes enfants et un revenu mensuel […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-592","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.csa.be\/map\/wp-json\/wp\/v2\/pages\/592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.csa.be\/map\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.csa.be\/map\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.csa.be\/map\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.csa.be\/map\/wp-json\/wp\/v2\/comments?post=592"}],"version-history":[{"count":9,"href":"https:\/\/www.csa.be\/map\/wp-json\/wp\/v2\/pages\/592\/revisions"}],"predecessor-version":[{"id":841,"href":"https:\/\/www.csa.be\/map\/wp-json\/wp\/v2\/pages\/592\/revisions\/841"}],"wp:attachment":[{"href":"https:\/\/www.csa.be\/map\/wp-json\/wp\/v2\/media?parent=592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}